According to a latest report published by Global QYResearch titled “Global Diapers Market (Type: Disposable Diapers, Cloth Diapers; Application: Babies, Adults)”, the global market for diapers is likely to grow at a significant rate of around 4% and reach the market value of over $42 billion by 2022. Disposable diaper type constitutes the largest market share and is a resultant of rising investments from top manufacturers. Globally mounting birth rate is a prime aspect driving the diapers market followed by lower infant mortality rate. Moreover, in past few years, cloth diapers have turned into a fast-moving drift globally for families looking for a modern way to diaper their babies. Owing to environmental benefits, cloth diaper sales are projected to mount in the forecast period, globally.
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Growth Strategies of Manufacturers
Constantly increasing competition is the greatest challenge for diaper manufacturers. Most manufacturers are adopting different inorganic and organic growth strategies to uphold their position in the global market. Kimberly-Clark Corporation recently introduced an innovative diaper alert feature with smartphone application for alerting parents when babies wet their diaper. Another company named Pixie Scientific LLC introduced a smart diaper which keeps track on baby’s health. Major manufacturers are constantly making innovations in their products to meet buyer’s demands. Moreover, global players are investing more capital in advertising to seek attention of consumers.
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North America Led the Diaper Market
North America is the major market for diapers owing to high literacy rate, product development, and working population. Diapers have reached a high level of penetration in the market in this region. Disposable diapers are expected to be a key growth promoter for the diaper market in United States due to environmental policy.
Growing Awareness Towards Diaper Usage in Asian & African Countries
Various prominent trends in diapers market include rising usage of diapers in most Asian & African countries, use of raw materials in manufacturing diapers based on baby’s skin and increasing literacy rate of females in different countries.
Some of the leading players incorporated in this report are P&G, Kimberly Clark, First Quality Enterprises, Inc., Unicharm, Ontex, Domtar, DaddyBaby, DSG International Ltd., Fuburg, Hengan, Kao, Svenska Cellulosa AB, and more.
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