Samsung Electronics Co Ltd has recently released its brand new Galaxy S9 smartphone. With the hope for attracting youngsters, the company has laid great emphasis on visual applications for social media. Vendors have been incorporating new features in order to compel consumers to abandon their old phones and make a switch.

Launched in Barcelona, Samsung Galaxy S9 has been specially designed to cater to “visual communication,” which is the most crucial and demanded function of a phone today. The brand new phone features an artificial intelligence-powered voice tool, software that converts selfies into instant emojis, and an automatic super-slow motion camera setting.

According to Ben Wood, analyst from CCS Insight, the latest S9 is all about the marginal gains over the S8.Innovation in smartphones has fairly ceased, and the companies mostly rely on incremental gains in terms of camera features, screen technology and processing power.

Samsung’s Chinese rival, Huawei Technologies Co Ltd [HWT.UL] has ranked third in sales globally. It has launched two Android tablets and a notebook PC. According to Thomas Husson, Forrester analyst, Samsung has been provided with a great opportunity to lead the high-end smartphone market as there are no flagship smartphone announcements from any of its major rivals. Moreover, Samsung needs to accelerate its transition towards more partnerships, software innovation, content and services.

Bixby, Samsung’s AI-powered service, enables S9 users to translate a foreign language sign by just pointing the camera towards it. This service savesconsumers the time to choose settings and go through menus every time. According to a senior Samsung executive, the company is planning to give a boost to its smartphone accessories such as wireless chargers and mobile docking station that enables smartphone features on desktop.

According to the forecasts by Research firm Counterpoint, S9 is set to sell a whopping 43 million units in 2018, which is basically 23 percent more than the 35 million S8 units sold last year. Also, while Samsung has maintained its edge over Apple Inc. with almost 21 percent of share in market, it has lost a lot of its ground in markets such as Western Europe, China and India in the fourth quarter. In the same markets, Chinese companies such as Xiaomi Inc. and Huawei have made massive progress all thanks to their robust sales of affordable phones that have many high-end features, functions and designs.

However, Samsung’s “agility to listen and learn” will ensure that it would, nevertheless, grow in India and China. The two versions of the Galaxy S9 with a 6.2-inch (15.8 cm) and 5.8-inch wrap-around screen will be out for sale on March 16 in many countries.

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Jay Smith is a trained neuroscientist and holds over two decades of experience in biomedical research. Also, was a regular author for leading medical and pharma journals and offered educational consulting and medical writing relating to the industry. Currently, he works as a head of content development for leading media house and interviews leading medical professionals to put forth developments in healthcare industry for the technology professionals.


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